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Title

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Growth Marketing Manager

Description

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We are looking for a Growth Marketing Manager to lead and execute data-driven marketing strategies that drive user acquisition, engagement, and retention. This role is ideal for a strategic thinker with a strong analytical mindset and a passion for experimentation and optimization. As a Growth Marketing Manager, you will work closely with cross-functional teams including product, sales, and design to identify growth opportunities and implement scalable marketing campaigns. The ideal candidate has a deep understanding of digital marketing channels, including paid media, SEO, email marketing, and social media. You should be comfortable working in a fast-paced environment and have a proven track record of delivering measurable results. Your ability to analyze data, test hypotheses, and iterate quickly will be key to your success in this role. You will be responsible for developing and executing growth strategies that align with business goals, managing marketing budgets, and reporting on campaign performance. You will also be expected to stay up-to-date with the latest marketing trends and technologies to ensure our strategies remain competitive and effective. This is a high-impact role that requires creativity, collaboration, and a strong focus on performance metrics. If you are passionate about growth marketing and want to make a significant impact on a growing company, we encourage you to apply.

Responsibilities

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  • Develop and execute data-driven growth marketing strategies
  • Manage and optimize paid acquisition campaigns across multiple channels
  • Collaborate with product and design teams to improve user experience and conversion rates
  • Conduct A/B testing and analyze results to inform future campaigns
  • Monitor and report on key performance metrics and ROI
  • Identify new growth opportunities and channels
  • Manage marketing budgets and allocate resources effectively
  • Implement SEO and content marketing strategies
  • Drive email marketing and lifecycle campaigns
  • Stay current with industry trends and best practices

Requirements

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  • Bachelor’s degree in Marketing, Business, or related field
  • 3+ years of experience in growth or digital marketing
  • Strong analytical skills and experience with data analysis tools
  • Proficiency in marketing platforms such as Google Ads, Facebook Ads, and email marketing tools
  • Experience with A/B testing and conversion rate optimization
  • Excellent communication and collaboration skills
  • Ability to manage multiple projects and meet deadlines
  • Knowledge of SEO and content marketing best practices
  • Familiarity with CRM and marketing automation tools
  • Creative thinker with a results-driven mindset

Potential interview questions

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  • What growth marketing campaigns have you led and what were the results?
  • How do you approach A/B testing and optimization?
  • Which marketing channels have you found most effective for user acquisition?
  • Describe a time you used data to make a marketing decision.
  • What tools and platforms are you most comfortable using?
  • How do you stay updated on marketing trends and technologies?
  • Have you managed marketing budgets before? If so, how?
  • What is your experience with SEO and content marketing?
  • How do you prioritize tasks in a fast-paced environment?
  • What metrics do you consider most important in growth marketing?